ART IN A VACUUM – Thoughts from Bo / by Bo Gerard

Magicians can be a solitary bunch; that is when they’re not going to ring meetings, lectures and conventions.

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Even though there is a great brotherhood in the magic world, and enthusiasts and practitioners are learning and sharing tricks, a lot of them are doing it in a vacuum.  They aren’t seeking help or advice from other professionals that might take their act and brand to a much higher level.

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Magic is a theatrical art, and theater is a collaborative art.  No one would be surprised to learn that a theatrical producer collaborates with playwrights, directors, lighting and costume designers, choreographers, and even the performers; so that the show is the best that it can be.  Yet many magicians never submit their work for review or improvement by anyone outside of the magic world.

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This, I feel, is an unfortunate choice.  You don’t have to be a Las Vegas headliner to take advantage of this kind of collaboration.  There is so much that can be improved by having other theatrical professionals contribute to your work.  A stage director can help you with pace, flow, sightlines, comedy, and more.  A choreographer can help you make beautiful, yet appropriate, pictures on stage; and can even help you with misdirection.  And lighting and costume designers know more than you do about making your time on stage spectacular.

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The help you get from these experts will breathe "fresh air" into your work, and it will help you sell your show, by giving you a stronger visual brand.   Any act can benefit from working with these pros, whether you do grand illusion, platform shows or strolling.  Being a magician can mean more than merely doing tricks.  You can create a character, a persona.  An ACT!  Don’t go it alone.